There are a lot of new businesses being established around the world, and the Amazon Marketplace is one of them. Establishing yourself in the Amazon Marketplace will give you access to Hundreds of Millions around the world.
Getting started on Amazon is pretty easy; however, staying in business is tough. Just like any other marketplace, you need to have a strategy to stay ahead of your competition.
Amazon is ranked second in the Fortune 500, and for good reason. Back in 2019, over 156 Million mobile users accessed their website. This number of course, has increased in the years to come because of COVID-19.
How do you get started on the Amazon Marketplace?
In principal, there are two easy steps to get started. All you have to do is 1) List your products 2) Send your inventory to an FBA (Fulfillment by Amazon) Warehouse and you can start selling.
However, it is a little bit more difficult than that. If you want to use the Amazon Marketplace as means to make money, you have to research your products, understand your audience and capture your niche at the right time.
These things can be done through PPC for amazon, Product Research, Keyword Research, Audience identification and more.
Not only will it make it easy for you to start on the Amazon Marketplace, but you can actually go in knowing what you’re doing.
Amazon PPC can allow brands, businesses, agencies and third-party sellers to specifically target their audience. You can create advertisement campaigns for amazon customers that show up in the results when they type something in the search bar.
You can target specific audience which have a certain taste in a certain location at a certain time. You can understand what the demand is for a product and you can fill it. You can reach thousands of people through smart product listings and capture your market.
PPC for amazon has allowed people a new mode of conducting business. You can become an amazon seller even if you are overseeing and cater to an international audience. With 150 Million Paid Prime Members globally and over 300 Million Active shoppers worldwide, you can be sure that your product has a place in someone’s life.
PPC Advertising for Amazon
Through PPC Advertising, you can setup campaigns that can potentially reach millions of people. For this reason, you need to know who you are targeting.
Identifying your customers is an important step; for instance, if I’m an artisan tea shop based in Sri Lanka and I want to reach a larger Audience, how do I identify my potential customers? Or, what steps do I need to take in order to reach the people that enjoy my product?
The answer is PPC for Amazon. Researching your product, your customers, your time and supply/demand will allow you to establish a successful business on Amazon.
PPC cost for Amazon
While PPC Is a vast field, and the pricing depends on many different factors, you can get into it fairly easily. Depending on your product, the price of your PPC advertising will vary; some hot-ticket items have a large Pay Per Click price as compared to others.
Cost for PPC on Amazon is basically your advertising budget + the work you put into customer identification and strategizing. The first part is straight forward; however, identifying your customers, researching products, etc. can be difficult for someone who is new to the business.
There are costs involved with PPC Campaigns, and costs involved with test campaigns to better understand and fine tune your audience-base.
Brander’s Jack PPC for Amazon Service
We will help you with setting up your Amazon Seller Account, identifying your customers, researching products, strategize and put your advertising budget to good use.
Whether you want PPC for Amazon, setting up Amazon Seller Account or researching products and strategizing, Team Brander’s Jack is here to help.
Contact us Today and get connected!